Mon, Aug 01, 2011 - Page 11 News List

China’s mobile, tablet PCs set to take desktop share

Staff Writer, with CNA

China’s shipments of mobile PCs, including notebooks, netbooks and tablet PCs, are forecast to grow at a faster pace than desktop PCs, according to a consulting firm.

The shipments will increase from 29 million units last year to 70 million in 2013, as Chinese PC brands and Taiwan-based Acer Inc (宏碁) continue to shift consumer purchasing behavior, Display-Search said in a recent report.

China’s overall PC market share will increase from just 15 percent of the global PC market in 2008 to 23 percent in 2017, putting the region at the same level as North America, the report reads.

Desktop PCs are estimated to enjoy a high penetration rate of 57 percent in China’s PC market this year.

This varies greatly from more mature markets such as the US and Western Europe, which began a shift to mobile PCs from desktops in 2007, with 62 percent and 71 percent of the PC market so far this year respectively.

“China is already the biggest market for monitors and desktop PCs as a result of the rapidly developing economy and greater disposable income,” said Robin Wu (吳榮兵), a DisplaySearch China PC and IT analyst.

“With shipments to rural areas gradually increasing and the current low notebook PC penetration rate in the region, there is a significant opportunity for further growth,” he said.

Meanwhile, market shares of traditional PC brands in China seem to be shadowed by the do-it-yourself PC market.

These self-built PCs carry no major brand names and are simply the sum of their components, with the monitor the most visible brand in the solution.

PC brands such as Lenovo (聯想集團), Acer, Haier (海爾) and Hasee continue to attempt to shift consumer purchasing behavior away from do-it-yourself to pre-configured bundles, as global PC brands have done in more mature markets, said DisplaySearch.

Foreign PC brands like Dell, HP and Apple are trying to get a piece of the growing PC market in China, but find it difficult to compete against domestic PC brands as well as the do-it-yourself space.

According to DisplaySearch, China’s do-it-yourself shipments for last year were approximately 25 million, representing about 30 percent of the total desktop market.

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