Google on Tuesday ramped up Internet search speeds by letting people use speech or images to express what they want faster.
Google engineers also shaved precious seconds off the time it takes for Web pages to display after links are clicked on in search results.
“We at Google will not be happy until we make the Web as easy to flip through as a magazine,” Google fellow Amit Singhal said at an “Inside Search” event in San Francisco.
“We measure every millisecond,” he said. “The time it takes Google to return a result is negligible compared to how long it takes the user to enter the query.”
On the other end of the search, it takes an average of five seconds for a Web page to load once a person has clicked on a link listed in query results, Singhal said.
Members of Google’s search team rolled out the California-based firm’s latest innovations crafted to deliver the knowledge being sought “in the blink of an eye.”
Google enhancements spanned all gadgets from desktops using Chrome software to browse the Internet to the latest Android-powered smartphones or tablet computers.
“In mobile, we are always thinking about how we can make the process of getting those results easier,” Google mobile engineering director Scott Huffman said.
Google added icons to the -bottom of mobile search pages that let people do common searches such as for restaurants, cafes or bars with a single click instead of having to type in queries.
Google also began letting people build queries with simple “plus” buttons and providing instant previews of search results pages that could be glimpsed with simple swipes of a finger on a touchscreen.
Huffman announced that a Google Goggles feature allowing people with mobile devices to search using pictures now translates languages in photos of text, with Russian added to the list.
Google was taking innovations in mobile and applying them to desktop computers with the addition of voice and image search capabilities, search director of product -management Johanna Wright said.
“Mobile has opened a world of possibilities,” Wright said.
The option to speak searches was represented by a microphone icon on the Google search page, while a camera icon could be clicked to trigger image searches and pictures “dropped and dragged” into search boxes.
Google was also rolling out an “Instant Pages” feature crafted to predict which link a searcher is likely to choose and have that Web page pre-loaded for display as soon as it is clicked.
The company also extended its “Instant” results to image search, making pages of pictures available as fast as one could type. Google already provides instant results for standard searches.
“Search is what we are good at,” said Alan Eustace, whose new role at Google is director of knowledge.
Co-founder and chief executive Larry Page sees online search as a quest for knowledge instead of a simple hunt for data, Eustace said.
Meanwhile, Google said on Tuesday it was investing US$280 million to help finance home solar projects in the Internet giant’s largest effort yet to promote clean energy.
Google said the money would go to create a fund that would help SolarCity, a company that provides solar energy options for homeowners and businesses, to finance more solar installations across the US.
The company has also entered into a partnership with SolarCity to provide solar power to the homes of Google employees at a discount.
Google last month announced a US$55 million investment in a California wind energy farm, and in April, the company announced a US$100 million investment in a wind farm being built in Oregon.
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