Sun, Jun 12, 2011 - Page 11 News List

Jewelry designs at London fair adapt to surging gold prices

London’s week-long jewelry fair featured free valuations, a reception to celebrate the recent launch of Fairtrade Gold and highlighted the move to cheaper materials as the gold price soars

By David Brough  /  Reuters, LONDON

Shoppers look at gold jewelry on display at a shop in Hefei in China’s Anhui Province on May 19. Gold, fresh from striking record highs at the start of last month, will enjoy buoyant demand this year, particularly from China and India, the World Gold Council said in a report.

Photo: AFP

London’s most talented artist-jewelers showed off state-of-the-art designs using innovative materials and the latest technologies last week as they adapted to soaring and volatile gold prices.

As London Jewellery Week kicked off on Monday, emerging brand PureJewels revealed platinum couture pieces by rising stars such as Anthony Roussel, who used a ground-breaking combination of wood with platinum and diamonds.

Many of Britain’s jewelry design stars packed into a glitzy champagne reception at the Mayfair Hotel, including Sarah Ho, Katie Rowland, Rachel Galley and Jessica de Lotz.

At a catwalk event at the Royal Exchange, David Marshall showed off his new “Beach Rocks” collection — bold and daring pieces, featuring large stones in bright summer colors.

Designer-jewelers spoke of their concerns over surging gold prices, now trading at near record highs, and said they increasingly used silver, gold plate and nine-carat gold rather than 18-carat to keep prices affordable to mainstream shoppers.

Old Etonian designer Alexander Davis and TV star, model and entrepreneur Amber Atherton staged a high society launch for their Monsoon Palace collection, inspired by the architecture and jungles of the East, featuring silver and gold plate.

Paparazzi cameras zoomed in on actresses Mischa Barton and Margo Stilley who joined the crush at entertainment spot Sketch.

At an event organized by retailer Charles Fish in the Canary Wharf financial district of London, designer Alexis Dove said, “There is a shift to gold plate and nine-carat gold in many new designs to keep prices accessible to people.”

More than 120 jewelers and designer-makers — well above last year’s number — showed off their latest work at Treasure, an event staged in a huge historic house in central London.

Treasure hosted a Goldsmiths’ Company Pavilion for the first time, featuring new technologies such as laser welded platinum jewels by Tom Rucker, and a zipped chain by Jesper Velling.

Other standouts included architecture-inspired pieces by Daphne Krinos and nature-themed jewels with eye-catching opals by Ornella Iannuzzi, inspired by a field trip to Ethiopia.

On Friday, Fairtrade Foundation held a VIP reception to celebrate the recent launch of Fairtrade Gold, which aims to drag miners out of poverty.

Yesterday, at the Hatton Garden Festival in the diamond jewelry quarter of east London, craftsmen demonstrated diamond jewelry manufacturing techniques to the public.

In the chic Burlington Arcade in central London, jewelers invited the public to bring in jewels for free valuations.

Solitaire Gemmological Laboratories, a gem-testing lab, invited retailers, manufacturers and the public to bring studded diamond jewelry to its stand to be certified for free.

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