Sun, Jun 12, 2011 - Page 11 News List

Pandora raises IPO offering price range

CASHING IN:The Web radio service’s increase also includes raising the number of shares to be sold and comes amid a sizzling market for the latest generation of Internet firms


Workers tackle projects at Groupon’s international headquarters in Chicago on Friday. Groupon announced on Thursday last week that it had filed with the US Securities and Exchange Commission for a proposed IPO of its Class A common stock.

Photo: AFP

Pandora raised the price range of its initial public offering (IPO) on Friday by at least one-third and boosted the number of shares to be sold by as many as 1 million, demonstrating again a seemingly insatiable demand from investors for a stake a new slate of Internet companies.

The popular online radio service may raise as much as US$176.3 million with the new offer.

Proceeds for Pandora Media Inc could reach about US$72 million if the shares price at US$12. Selling stockholders would get up to US$104.2 million.

Pandora raised the price range for the shares to between US$10 and US$12, up from the initial US$7 and US$9 it had been seeking. Pandora and the selling stockholders are also now offering up to 14.7 million shares, up from 13.7 million earlier.

The IPO from Pandora, based in Oakland, California, comes amid a sizzling market for the latest generation of Internet companies. These include daily deals site Groupon Inc, which has filed to go public, and professional networking service LinkedIn Corp, which has already completed its IPO.

Shares of LinkedIn, issued at US$45 in the middle of last month, soared above US$100 before noon on the day they hit the market and closed at US$94.25 on a trading volume of 30 million shares. Shares are now trading above US$72.

Pandora got its start in 2000 as a music recommendation service, then known as Savage Beast Technologies. It changed its name in 2005 when it launched an Internet radio service that lets people stream music over the Web. Users can create custom stations based on songs, genres or artists.

Pandora chief executive Joseph Kennedy owns 4.2 million Pandora shares. Other stockholders include venture capitalists Crosslink Capital, Walden Venture Capital and Greylock Partners and newspaper and magazine publisher Hearst Corp.

Pandora offers a basic, ad--supported service for free. Users can pay for a service with no ads that allows them to skip more songs they don’t like and listen to songs in higher sound quality. Most listeners still use the free service.

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