Sat, May 28, 2011 - Page 12 News List

China Airlines joins hands with China’s Zhejiang Tourism

By Jason Tan  /  Staff reporter

The nation’s largest air carrier, China Airlines Ltd (CAL, 中華航空), yesterday signed an agreement with China’s Zhejiang Tourism Group Co (ZTG, 浙江省旅遊集團) in the hope of capitalizing on increased demand for air travel on both sides of the Taiwan Strait.

The partnership would allow the two signatories to combine their resources to promote travel between Taiwan and Zhejiang Province, CAL’s statement said.

ZTG is the province’s leading travel group with more than 30 subsidiaries involved in a wide range of businesses including hotel management, travel agencies, ticketing and advertising.

Given the likely surge in Chinese tourists visiting Taiwan the deal looks set to enhance the airline’s competitiveness, CAL said. It currently flies to 17 destinations in 16 Chinese cities, with a combined total of 76 cross-strait flights a week.

“The aggressive development of the China market has been one of CAL’s major business strategies,” the statement said, adding that it aims to enhance its image as the leading airline for cross-strait flights by inking more strategic partnerships with Chinese airlines and tourism groups.

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