Wed, May 18, 2011 - Page 11 News List

Chinese TV maker Skyworth utilizes MediaTek 3D chip

By Lisa Wang  /  Staff Reporter

MediaTek Inc (聯發科), the nation’s biggest handset chip designer, yesterday said Chinese TV maker Skyworth (創惟集團) is using the Taiwanese firm’s 3D TV chips in new TV models.

MediaTek said Skyworth quickly expanded into the 3D TV market by using MediaTek TV chips, according to a company statement posted on its Web site. In the first quarter, the Chinese TV brand’s revenues grew 40 percent year-on-year, the statement said.

Skyworth sold more than 1,500 3D TV sets equipped with MediaTek’s chips during a three-day holiday in January, the Chinese TV maker said in the statement.

Since demand from Chinese and Japanese customers is on the rise, MediaTek expected to gain a greater market share in the global TV chips sector from more than 20 percent currenty, to 25 percent this year.

“We are honored to have our 3D single-chip solution adopted by Skyworth’s 3D TV series such as in the K08, E82 and E92RD ... MediaTek’s R&D team is working to provide customers with highly integrated, customized solutions, which will help them significantly shorten the time to market,” Ryan Chen (陳志成), general manager of MediaTek’s digital TV business unit, said in a company statement.

The TV chip business accounted for up to 20 percent of MediaTek’s revenues of NT$19.87 billion (US$688.5 million) in the first three months of the year.

Shares of MediaTek tumbled 3.18 percent to NT$334.5 yesterday, the lowest level since April 29, when the stock closed at NT$316.5.

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