Mon, Mar 14, 2011 - Page 12 News List

Mandarin Airlines looks to Taichung office for boost

Staff Writer, with CNA, TAICHUNG

Mandarin Airlines (華信航空) opened a new office in Taichung on Friday to expand services in central Taiwan, a move the Taiwanese airline hopes will help it increase its revenues by nearly 30 percent this year.

The company, a wholly owned subsidiary of Taiwan’s biggest -carrier China Airlines Ltd (中華航空), will expand its operations in the city to meet growing demand for air travel there, chairman Chang Chia-juch (張家祝) said after unveiling the carrier’s new slogan, “Taichung Is My Home.”

Chang promised more flights connecting Taichung Airport to Japan, South Korea and the Philippines in the future and he also anticipated adding more destinations in China when Taiwan opens up to independent Chinese tourists.

The relaxing of restrictions, which would allow Chinese visitors to travel to Taiwan outside of tour groups is reportedly expected in the second or third quarter of this year.

In anticipation of the growth in cross-Taiwan Strait tourism, Mandarin Airlines has targeted revenues of NT$8.7 billion (US$290 million) this year, which would be 27 percent higher than the NT$6.9 billion it posted in sales last year.

If the carrier meets its target, it expects earnings to rise by NT$300 million, the company’s general manager Ho Han-yeh (何漢業) said.

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