Wed, Feb 16, 2011 - Page 11 News List

TAITRA to open liaison groups for emerging markets

Staff writer, with CNA

The Taiwan External Trade Development Council (TAITRA, 外貿協會) confirmed yesterday it will soon formally open liaison associations that target China and other emerging markets to enhance the sharing of business information among Taiwanese firms.

TAITRA said China and other emerging markets, such as India, Indonesia, Vietnam, Turkey and Russia were relatively unscathed during the global financial meltdown and recession in 2008-2009 and even served as engines of the world’s economic recovery.

The council said that because these economies have become major centers of consumption in the global market, they were worth further exploration by Taiwan’s exporters.

Eyeing the great potential of these markets, the council has started to recruit Taiwanese firms as members since the beginning of this year to formally establish a China market liaison association and an emerging market liaison association on March 31.

So far, the China market liaison association has recruited more than 8,900 members, while more than 7,400 members have joined the emerging market liaison association, the council said.

The two associations will provide their members with a mechanism to exchange business information largely through electronic newsletters.

At the inauguration ceremony for the two associations next month, TAITRA will hold a seminar featuring Taiwanese firms, such as notebook computer maker Clevo Co, as well as retailers operating in Beijing, Shanghai and Nanjing, to brief the audience on how to set up footholds and penetrate China’s market, the council said.

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