Sat, Feb 12, 2011 - Page 12 News List

Chunghwa Telecom aims to increase non-voice service business revenue

By Amy Su  /  Staff Reporter

Chunghwa Telecom Co (中華電信) aims to expand its non-voice service business by increasing its number of Internet TV subscribers and mobile data businesses.

Non-voice service currently accounts for about 45 percent of its revenue. However, the telecoms operator hopes to raise this to 50 percent by 2013, Chunghwa Telecom chairman Lu Shyue-ching (呂學錦) told a media briefing yesterday.

To achieve this goal, Chunghwa Telecom aims to increase its number of Internet TV MOD subscribers to 1 million by the end of the year and to 2 million within five years, Lu said.

It will also work on expanding the number of high-definition (HD) channels offered with its MOD service, he said.

Currently, MOD has 17 HD channels. Lu said. The firm plans to double the number to more than 30 channels.

Mobile data business is the other focus for Chunghwa Telecom to increase its non-voice service revenue, with digital convergence being the most important aspect, Lu said.

“We will try to integrate different services to the same cloud computing platform, with more applications to different devices, offering consumers a ‘multi-screens’ experience,” he said.

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