Tue, Dec 07, 2010 - Page 12 News List

Amtran posts record monthly revenues

By Lisa Wang  /  Staff Reporter

Flat-panel TV maker Amtran Technology Co (瑞軒科技) yesterday said monthly revenues and shipments hit record-highs last month thanks to robust Thanksgiving TV sales in North America, the world’s biggest TV market.

Amtran, which supplies flat-panel TVs for the US’ top LCD TV firm, Vizio Inc, and other companies, reiterated its forecast that resilient Christmas shopping and rising sales of advanced LCD TV models would drive its revenue and profit sequentially higher this quarter.

Revenues would grow by up to 40 percent this quarter from NT$15.27 billion (US$499 million) last quarter, the TV maker said last month.

The company said this quarter’s net profit would exceed that of last quarter, during which it earned NT$490 million.

Sales last month grew 20.2 percent to NT$8.6 billion from a year ago after shipments of flat-panel TVs reached a record 620,000 units, according to a statement released by Amtran. On a monthly comparison basis, revenues last month increased 19.4 percent from NT$7.2 billion.

Amtran said it had benefited from a gradual recovery of the economy in North America, which has stimulated end demand for electronics.

“Customers placed orders aggressively for the year-end shopping season,” Amtran said in the statement.

Advanced models —including Internet TVs and ultra-slim LED TVs — accounted for a bigger portion of overall shipments last month. Internet TVs made up 32.8 percent and LED TVs took nearly 40 percent, Amtran said.

On a quarterly basis, Internet TVs accounted for 10 percent of 1 million units shipped last quarter, while LED TVs made up less than 30 percent, it said.

Shares of Amtran fell 1.26 percent to NT$27.40 yesterday, underperforming the benchmark TAIEX, which rose 0.91 percent.

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