Three Taiwanese companies are among the top 10 “buzziest” technology brands in the country, a quarterly survey of online discussions released on Thursday found.
The findings presented in the third quarterly Taiwan Digital Brand Index showed that Chunghwa Telecom Co (中華電信), the nation’s biggest telecom operator, Asustek Computer Inc (華碩電腦), which introduced the world’s first low-cost netbook computer, and Acer Inc (宏碁) were ranked among the 10 tech brands that created the most buzz in major online portals nationwide this year.
The top spots were occupied by global tech firms, with Google Inc, Microsoft Corp and Apple Inc taking the top three positions, the survey found. Chunghwa, Asustek and Acer were sixth, seventh and tenth respectively.
The survey was conducted by public relations firm Edelman and social media intelligence firm Brandtology by monitoring discussions on major social media Web sites, blogs, forums and online news outlets.
The tech companies monitored for the survey ranged from Internet to software, consumer electronics, mobile telecommunications and IT consulting firms.
From January to March, more than 70,400 posts about 70 technology firms were recorded in 934 influential channels in Taiwan.
Google, with more than 7,000 posts, created the most buzz, with conversations mostly revolving around Google Buzz and the company’s censorship issues in China. There was also a lot of discussion of Microsoft and Apple products.
Followers of Chunghwa Telecom’s partnership with Apple to sell the iPhone in Taiwan, as well as the potential threats posed to Apple’s iPad by products offered by Asustek and Acer, also dominated the online forums, the survey showed.
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