Tue, Mar 23, 2010 - Page 12 News List

A-Data finds new channel partner for expansion in India

By Jason Tan  /  STAFF REPORTER

A-Data Technology Co (威剛科技), the world’s second-largest memory module brand, announced on Sunday it had brought in a new partner to distribute memory products in India, further extending its foothold in the emerging market.

The company joined forces with Ingram Micro Inc, the world’s largest technology products distributor, to distribute its whole series of NAND flash products, including USB flash drives, in the Indian market.

Ingram Micro provides marketing, logistics, technical and other services for customers. The company serves technology vendors and resellers in 150 countries and is the only broad-based global IT distributor operating in Asia.

This was A-Data’s second partnership in India after it signed a deal with conglomerate Bharti Group in September to retail memory modules.

“Demand in emerging markets is strong,” said a company official, who declined to be named.

Emerging markets, especially China, contributed 30 percent of A-Data’s overall sales last year and the company saw growing momentum from the Indian and Russian markets, among others.

That contribution is expected to rise to 40 percent this year, the official said.

A-Data entered the Indian market in 2004, eyeing rising consumer appetite for IT products in the world’s second-most populous market.

It has an office in New Delhi and is expected to open one in Mumbai in May, the official said.

A-Data embarked on an aggressive market expansion strategy last year by opening new offices in South Korea, Mexico and Russia. The extensive global network could pave the way for the company becoming the world’s top brand in the future, it said.

Rival Transcend Information Inc (創見資訊) also collaborated with Bharti in the third quarter of 2008, using the local partner’s wide network to sell its memory products in India.

Transcend, however, works with Ingram Micro in the Singaporean, Vietnamese, Latin American and US markets.

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