China Airlines Ltd (CAL, 中華航空) said yesterday it would absorb all costs incurred because of an error on its Web site — which offered one-way tickets from Kaohsiung to New York at only NT$2,600 (US$79) each, a 90 percent discount from the usual price.
“We are still investigating whether the mistake was caused by a system or human error,” CAL spokesman Bruce Chen (陳鵬宇) told Taiwan Television station yesterday.
SUPER LOW PRICES
The offer — NT$2,600 instead of the usual price of NT$26,600 — was posted on its Web site for two days. About 10 people bought the super low-priced tickets, costing CAL about NT$240,000.
The incident is the latest in a string of Web errors that have dogged online sellers this year.
US computer giant Dell Inc, for instance, experienced two such blunders this year — one with its notebook PC and the other for liquid-crystal-display monitors.
In July, Dell listed the selling price for its Latitude E4300 notebook at NT$18,500 on its Taiwanese Web site, far below its normal price of NT$60,900.
The mistake followed another slip-up 10 days earlier, in which the Web site priced a 19-inch monitor at NT$500, rather than its usual price of NT$7,500
VOUCHERS
Dell didn’t absorb all the cost as thousands of buyers booked orders to take advantage of the super-low price. Instead, the company offered discount vouchers as compensation for consumers who placed the orders.
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