Wed, Sep 16, 2009 - Page 12 News List

A-Data looking to boost presence in Indian marketplace

By Kevin Chen  /  STAFF REPORTER

A-Data Technology Co (威剛科技), a local company specializing in USB flash drives, announced yesterday it had signed a “long-term strategic cooperation” contract with India’s Bharti group, aiming to increase its presence in the Indian market.

A-Data has been developing several emerging markets such as China, Russia, Mexico and Brazil in recent years, Cheryl Chu (朱可芬), deputy project manager at A-Data Technology’s marketing division, said yesterday.

The Jhonghe (中和), Taipei County-based company hopes the collaboration with Bharti Teletech Ltd — India’s largest manufacturer of fixed line phones and a subsidiary of leading telecom group Bharti Enterprises — will help it boost market share there and achieve the same status it has enjoyed in other emerging markets, Chu said.

Under the new partnership, A-Data will now on be in a position to reach out to Indian consumers through Bharti’s distribution networks and telecom services platforms, the Taiwanese company said in a statement yesterday.

The company did not disclose the terms of cooperation.

A-Data, established in 2001, is competing with global brand names such as SanDisk Corp and Kingston Technology Co in many of the world’s major markets.

SanDisk is the world’s largest maker of memory cards in consumer electronics, while Kingston is a leading memory chip vendor based in the US.

Simon Chen (陳立白), chairman of A-Data, said the team-up with Bharti was a “strong match,” which would help it gain momentum in the Indian market via its partner’s extensive distribution networks.

Bharti’s distribution network covers information technology companies, large-format retailers, original equipment manufacturers, mobile phone makers and corporate customers, Bharti Teletech’s chief executive officer Sunil Goyal said in the same statement.

A-Data’s announcement came before the closure of the local bourse, where company shares dropped 1.36 percent to NT$79.6 on the over-the-counter market. So far this year, its stock has risen 460.56 percent compared to an 84.06 percent increase on the GRETAI Securities Market index over the same period.

A-Data is the world’s second-largest memory module maker and the world’s fourth-biggest Flash memory supplier, according to iSuppli and Gartner’s tallies.

This story has been viewed 2158 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top