CTX partnered with Taichung-based Jing Wang Biotechnology Co (晶旺生技), in which Chen has personal investments, two years ago to launch its beauty product line, which features pearl peptide and ginseng extracts to organically fight aging and all sorts of skin problem.
Built mostly on word of mouth, sales of the equally profitable beauty line have grown, defying the recent economic downturn, to account for 20 percent of the company’s total revenues last year. Chen said that the company’s biotech muscle would next expand into health products such as garlic extracts made with low-temperature squeezing technology to help increase human immunity and prevent cancer.
“During any downturn, there are still people who make money. My strategy for CTX is to bring in as much money-making diversification as possible to facilitate its transformation from a traditional electronics maker,” he said.
But money-making is not Chen’s ultimate goal: the pursuit of uality is his business philosophy.
“I’d rather have a stockpile of quality products than hot sales of inferior output,” he said.
Taking his newly launched organic henna hair dye powder as an example, Chen joked that his wife has been his guinea pig to ensure the product works and has no side effects.
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