Sat, May 30, 2009 - Page 11 News List

Android plays ‘catch-up’ in Japan

OLD SCHOOL The Japanese handheld market already had third-generation wireless operations in 2001, putting it far ahead of cellphone markets in the US and Europe

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Apple’s iPhone 3G left Japanese users underwhelmed, which may bode ill for Android’s prospects, said Kenji Nishimura, a Tokyo-based analyst at Deutsche Bank AG.

Softbank, which released the iPhone in Japan to a media blitz last July, in February offered the 8 gigabyte model free for customers signing a two-year contract and slashed the 16-gigabyte model’s price 67 percent to attract buyers.

“The iPhone was innovative in the US market because it met a pent-up demand for mobile Internet, while in Japan sending e-mails and surfing the Web on a handset are nothing new,” Nishimura said. “The iPhone’s hardware and content are interesting, but hardly groundbreaking.”

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