Following in the footsteps of Asustek Computer Inc (華碩), PC contract maker Micro-Star International Co (MSI, 微星科技) is forging ahead with efforts to become a global PC brand name.
The company displayed its intentions yesterday to go international with coordinated product launches in Taipei and Germany.
“At Computex Taipei this year, we want to showcase our ability to introduce quality PCs based on three main themes: light, slim and attractive,” MSI CEO and president Joseph Hsu (徐祥) told reporters.
Three focused series — X-Slim, Wind Top and Wind U — and 11 PC models were introduced yesterday, including ultra-slim notebooks ranging from 13 inches to 15.6 inches with lithium-ion polymer batteries; all-in-one desktops with touch-screen technology; and ultra-light 10 inch and 12 inch netbooks with “consumer ultra low voltage” (CULV) processors from Intel.
“With Intel’s CULV processors, computers now use only up to one-sixth of the electricity, compared with those running on Celeron CPUs,” MSI product manager Frank Ho (何國良) said. “CULV also runs 1.5 times faster than Atom processors with a North Bridge chipset.”
Notebooks and desktops running on Microsoft Corp’s Windows 7 were also unveiled yesterday and are ready for shipment as soon as Microsoft officially launches the operating system.
The company said the 11 models were designed to appeal to a wide range of customers, from gamers and business professionals to casual Internet users.
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