Wed, Apr 08, 2009 - Page 12 News List

Softex to be smaller, but more profitable: organizer

By Elizabeth Tchii  /  STAFF REPORTER

Models display laptop computers, digital cameras, mobile phones and other electronic products at a press conference yesterday for 2009 Softex Taipei, which will run from tomorrow through Monday at Taipei World Trade Center’s Exhibition Hall One.

PHOTO: CHIEN JUNG-FONG, TAIPEI TIMES

This year’s spring computer expo, the Taipei Softex Show, is expected to attract 370,000 visitors and an increase of between 20 percent and 30 percent in business compared with last year, the event’s organizer, the Taipei Computer Association (TCA, 台北電腦公會), said yesterday.

Softex will be open to the public from tomorrow through Monday at the Taipei World Trade Center’s Exhibition Hall I and will feature promotional offerings on various products. Admission is free.

Although smaller in scale than in previous years, with about 120 companies at 720 booths, Softex this year will focus on high-priced merchandise such as smartphones, netbooks and home theater equipment, TCA secretary-general Enoch Du (杜全昌) said at a press conference.

“For the first time ever, we will have leading smartphone brands such as HTC, BlackBerry and iPhone on exhibition together at our touchscreen section. We are also excited to have Research In Motion unveil its first Chinese-language version of the BlackBerry at the show,” Du said.

Touchscreen, global navigation and home theater systems are the three main sections presented at Softex under the theme “Mobile Life” to highlight the latest developments in versatile mobile devices, TCA project manager Candy Wang (王明玉) said.

In the navigation section, for instance, Garmin Ltd, which recently announced its partnership with Asustek Computer Inc (華碩電腦) and GoNav Technology Corp (正翰科技), will present virtual, three-­dimensional mapping applications as well as simulated pictures of various street corners, Wang said.

In the home theater section, companies such as Optoma Corp (琉璃奧圖碼), Ergotech Group Inc (人因科技), ASUKA Inc (飛鳥半導體) and others will showcase ultra-thin touchscreen mobile TVs, portable multimedia devices and mini-­projectors, Wang said.

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