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Mon, Nov 17, 2008 - Page 11　News List

INTERVIEW:Diageo counts on brand loyalty as economy dips

Charles Allen, global brand director of malts and Scotch heritage at London-based Diageo PLC, the world’s largest alcoholic drinks group, talked with “Taipei Times” staff reporter Jerry Lin during a recent visit to Taipei about the affect the global economic downturn is having on the industry and Scotch whisky trends

(Warning: Excessive consumption of alcohol can damage your health.)

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