Google yesterday unveiled a beta version of its Insights for Search service in Taiwan, which allows marketers and advertisers to “effectively and efficiently” reach their target customers, a Google Taiwan official said.
“In the midst of widespread economic instability, many businesses are wondering how to effectively and efficiently deploy their marketing resources,” said Annabel Lin (林妤真), a sales manager at Google Taiwan at a gathering yesterday.
DATA DRILL
“We came up with the ultimate solution, which allows these professionals to drill into our databases and get to the heart of what their target clients are looking for on the Internet,” she said.
The beta version search tool was first available for public use on Aug. 16 in the US and was introduced to Taiwan yesterday.
Google Insights for Search allows users to apply multiple parameters to searches about what others are searching for on Google.
Tony Chang (張鈺東), senior sales product specialist at Google’s AdWords department in Taiwan, introduced this new service at yesterday’s media briefing, to which more than 500 Taiwanese marketing representatives from various businesses were invited to witness the robust free search tool.
“Essentially, it is extreme data analysis on user behavior comparing search volume patterns across geographic regions, categories and time horizons,” Chang said.
“For instance, you can find out about Web users’ interest in wines over time in these five countries: Spain, Italy, France, Japan and Taiwan.
The search allows you to see graphically how the trend in different countries changes over a specified timeframe,” he said.
RISING SEARCH
Another useful feature to Insights for Search is called “rising searches” — search words that have experienced significant popularity over a given period of time.
At any point in time, anyone can see what is the hottest search word on Google, Chang said.
The data runs from January 2004 to the present, and updates daily. Insights for Search data is only limited to searches on Google meaning that marketers cannot research user behavior on other search engines, such as Yahoo, or MSN.
June data from ComScore shows that the Google search engine takes up to 61.5 percent of the global market share.
As Google gains dominance, its database will more closely resemble the sample population, Chang said.
The free Insights for Search tool is now available online at www.google.com/insights/search.
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