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Taiwan aims high for New York Licensing show

Taiwan has set an ambitious goal for New York Licensing 2008 International, projecting that its innovative cultural products could generate as much as NT$1 billion (US$32.3 million) in the lucrative licensing business, the National Science Council (NSC) said during a press conference on Wednesday.

“Combining its cultural heritage and creative innovation, Taiwan is very hopeful that it can double its 2007 output of NT$550 million,” said Liao Ping-hui (廖炳惠), a senior official at the NSC, which is organizing the Taiwan pavilion at the show.

Liao said the production value of global cultural creative products reached almost US$200 billion last year, adding that “Taiwan is still in the infancy stage in this industry.”

WORLD'S BIGGEST

New York Licensing International, the world’s biggest licensing fair, has attracted some 600 exhibitors and 23,000 buyers to trade licensed property since it was launched in 1981.

This year’s fare will be held from June 9 through June 12.

Last year, the show featured more than 6,000 properties in seven licensing categories — art, food and beverages, corporate brands, animation and characters, interactive multimedia, sports and international licensing.

Ten Taiwanese exhibitors attended the show that year.

This year, 13 Taiwanese exhibitors will show their innovative cultural products at the fair, with the hope of attracting potential license buyers.

The products will include clothing, computer hardware, home appliances and artwork, all of which represent value-added designs inspired by Chinese and Taiwanese cultures.

“This year’s theme for the Taiwan booths was inspired by Hakka and Aboriginal culture,” Liao said, giving as an example a skirt that features the aboriginal knot style design.

Taiwan’s design studios and other cultural creative product makers have been participating in the New York licensing fair on their own for more than a decade. The NSC teamed up with the exhibitors in 2002.
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