Mon, Mar 10, 2008 - Page 12 News List

FEATURE: Asustek Eee PC shows less is more

SMALL IS GOOD Nearly 400,000 of the US$200 Eee PCs have been sold since its launch three months ago. New versions will be powered by Microsoft Corp software

By Lisa Wang  /  STAFF REPORTER

As notebook computer makers were developing notebooks with lower prices than regular models and a bigger screen than 9 inches or 10 inches, low-cost PCs will inevitably take away some share from regular notebooks in the future, Chen said.

More notebook makers are joining the trend of selling low-cost models later this year, said Vincent Chen (陳豊丰), an analyst with CLSA Ltd (里昂證券).

"We are not really that concerned about fresh competition," he said.

Asustek's global market share has expanded to 4.7 percent from 3.3 percent over the past year, catching Sony Corp as the world's No.6 notebook computer maker in the final quarter of last year, IDC said.

From the first edition of 4GB solid-state drive Flash memory models to the latest 8GB models, Chen said the product has served its purpose well.

Chen reiterated its "buy" rating on Asustek in expectation of a 40 percent annual growth in its branded business this year, thanks to strong product design, share gains from Japanese names and Eee PC's promotion of its brand name in the US market.

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