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San Want targets business travelers with second hotel

The new business-oriented San Want Residences (神旺商務酒店) will open today, targeting high-end business travelers.

Following the launch of its San Want Hotel (神旺大飯店) in downtown Taipei, Want Want China Holdings Ltd (中國旺旺控股), the nation's leading manufacturer of snack foods and beverages, announced yesterday that San Want Residences, its second hotel in Taipei tailored to high-end business travelers, would open today.

"The company chose to open San Want Residences this month in an attempt to attract the growing numbers of international business travelers coming to participate in exhibitions such as the Taipei International Cycle Show, which will be held from March 13 to March 16," said Eddy Wu (吳奕德), the deputy managing director of San Want Residences.

In order to meet the needs of business travelers and differentiate the hotel from its competitors, Wu said San Want Residences would become Taiwan's first hotel to offer fiber-based broadband access services.

In addition, hotel rooms are equipped with 37-inch liquid-crystal-display (LCD) screens that let guests connect their laptops to them, Wu said.

Although the average room price is NT$5,000 per night, Wu said San Want Residences had a 70 percent occupancy during its promotional period and expects this number to grow to 80 percent by the end of the year.

San Want Residences expects to generate NT$100 million in sales this year and aims to break even in its sixth year, he said.

Meanwhile, Lee Tzu-jung (李子榮), general manager of San Want Hotel, said the hotel generated NT$700 million in sales last year, up 10 percent from a year earlier.

"Unlike other hotels where the majority of revenues are generated from room services, dining services account for nearly 60 percent of San Want Hotel's revenues," Lee said.

Lee said the company planned to open 100 hotels in Taiwan and China, but he did not specify a time frame.
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