Rivals Yahoo-Kimo Inc (雅虎奇摩) and PChome Online Inc (網路家庭) yesterday welcomed the formation of a new venture by President Chain Store Corp (統一超商) and Rakuten Inc, saying the entry of a global player would help boost the local market.
"Taiwan's online shopping market has a lot of potential. President Chain and Rakuten's collaboration will help stimulate local e-commerce, which should benefit Yahoo-Kimo Shopping as well," Kelly Hsu (
Yahoo-Kimo is the nation's largest online shopping site, enjoying a market share of 61.8 percent in September, the Taipei-based market researcher InsightXplorer Ltd (創市際) said in its latest market report.
Yahoo-Kimo currently works with President Chain in the so-called in-store pickup service.
"This service will continue despite President Chain's joint venture with Rakuten," Hsu said.
Vicky Tseng (曾薰儀), marketing director of PChome Online, agreed that Rakuten's entry would have a positive effect on the local e-commerce market.
However, Tseng also said that local small and medium enterprises (SMEs) have yet to fully embrace e-commerce.
"That's because some online shopping sites, such as Yahoo's oBuy [
She said PChome only charges its users a one-time setup fee of NT$25,000 and a 2 percent transaction fee.