Thu, Nov 15, 2007 - Page 12 News List

Fewer Taiwanese companies plan to attend CeBIT 2008


A man walks past a cube bearing the CeBIT logo at the fair grounds in Hanover, Germany, on March 18.


Six thousand companies are expected to showcase their latest products at CeBIT, the world's biggest IT product trade show, in Hannover, Germany, in March, representatives from event organizer Hannover Pacific Corp (慶凡國際) said in Taipei yesterday.

That will represent a decline of about 2.5 percent, compared with 6,153 exhibitors at the show between March 15 and March 21 this year.

Next year, about 500 local companies -- including the nation's largest computer motherboard makers, Asustek Computer Inc (華碩) and Hon Hai Precision Industry Co (鴻海精密) -- will attend the show. That represents a decline of around 17 percent from the 599 companies that made the trip in March, the organizer said.

Local electronics maker Qisda Corp (佳世達), previously known as BenQ Corp (明基), was absent from this year's trade show as it entered a crisis mode after taking over Siemens AG's loss-making handset unit.

Lydia Chang (張玉華), a deputy general manager of Hannover Pacific, said some Taiwanese companies were staying away from the show to save costs. Others, she said, might be struggling as a result of growing competition from Chinese manufacturers.

When asked whether other similar trade exhibitions posed a threat to CeBIT, Ernst Raue, a member of the board of show sponsor Deutsche Messe AG, said that other exhibitions couldn't really compete with CeBIT because they did not have access to other markets.

He added that small-scale exhibitions would find it hard to compete with CeBIT's large exhibition space, which enables buyers to find everything they need in one place. This, Raue said, is CeBIT's biggest strength.

CeBIT attracted 480,000 visitors this year, 23 percent of whom were foreigners, the organizer said.

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