But after years of contending with rivals that undercut its business by selling counterfeit, inferior versions of its toys, the company is finally seeing stricter enforcement of standards its own manufacturers have been meeting all along, said John Zhu, a senior sales manager for Shanghai Kaleeto Industrial Co, which represents Tomy and other brands in China.
Many toys locally produced and sold in China may have failed to meet safety and other quality standards, but regulations governing imported products have always been rigidly enforced, Zhu said, while standing in his company's lavish exhibit at the Shanghai Toy Fair.
The controls are getting tighter: To meet Chinese trade regulations, as of June 1 companies that import toys or export made-in-China toys for reimport have to acquire so-called "3C," or "China Compulsory Certification."
Companies that already meet such standards stand at an advantage, Zhu said.
"This has been great news for us," he said. "Consumers are paying attention and demanding higher quality products."
RSS