Sun, Jul 01, 2007 - Page 12 News List

Toothpaste that regrows teeth to shake up market

From a medical viewpoint, toothpaste has progressed little in the last 40 years, but a new breakthrough will hit shelves this year

By John Sterlicchi  /  THE GUARDIAN , LONDON

The company says that last year, largely driven by Recaldent gum, it was the fastest growing gum company in Japan, which is the world's second largest gum market.

Recaldent-based gums under Cadbury's Trident brand are also big sellers in both Thailand and Mexico.

The company has licensed companies in Australia and the US to make dental products with Recaldent but company spokesman Rowan Pearman said there were no plans for such products in the UK.

However, he said, "as more dental professionals become aware of Recaldent and its benefits, you might expect the number and variety of applications to increase exponentially."

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