"The more buyers they can bring in, we're going to cheer that," said Linda Hartman, a longtime eBay "PowerSeller" who offers dinnerware from Bristol, Wisconsin, and worries that a glut of sellers will hurt her business.
But she added that eBay might be banking too much on fancy Web adornments that will have little overall effect.
"The enhancements are great for techies," she said. "But my average buyer is probably a little old lady in Des Moines."
EBay has rarely required such reformations. After Omidyar set eBay loose in 1995, it ballooned with little corporate effort, a rare example of a cool new thing that could not exist before the Internet.
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