Mon, Mar 26, 2007 - Page 12 News List

Feature: Hotel shows manager's adventurous spirit

REVITALIZATION Lee Li-yu and his younger brother decided to take over management of the badly damaged hotel despite their lack of experience in the hotel industry

By Jackie Lin  /  STAFF REPORTER , IN NANTOU

He also proudly recalled how key Democratic Progressive Party (DPP) figures, including President Chen Shui-bian (陳水扁), Vice President Annette Lu (呂秀蓮), former DPP chairman Shih Ming-teh (施明德) and others stayed in his hotel when they visited Seattle.

This time, he has decided to participate in every part of Le Midi's management, hiring several top executives from other five-star hotels to help make up for his lack of experience.

Roger Lin (林榮洲), former vice general manager of Chateau Beach Resort Kenting (墾丁夏都), joined the team as assistant executive general manager last September when Le Midi faced its most challenging phase of reconstruction.

"Fixing leaks and getting bulking tiles back to the normal shape are not as easy as people think. Rebuilding a damaged hotel is actually more difficult than constructing a new one from scratch," said Lin, who has been in the hotel industry for nearly 40 years since entering it at age 17.

As the hardest hit area during the 921 Earthquake and Typhoon Toraji, Nantou has recovered well.

Lin said Le Midi could rake in sales of NT$500 million per annum and break even in three to six years, with more than 85 percent of its guests expected to be domestic tourists.

Despite competitors' optimism that the opening of Taiwan to Chinese tourists could benefit the domestic tourism industry, Lin said Le Midi would target the recreational and conference needs of Taiwanese, since the location is a bit far from where most international tourists travel.

Lee Li-yu suspects that Chinese travelers will head to Sun Moon Lake, which is 30 to 40 minutes by car from Le Midi, while Taiwanese tourists generally prefer a "forest shower" in Chitou Forest Recreational Area (溪頭森林遊樂區), which is only 500m from the hotel.

Lee Li-yu's new business venture also seems to have stimulated great interest in him.

"Now I've had several hotel ventures in negotiation, including some new ones and the possibility of taking over others from their current operators. Decisions will be made when Le Midi's operation is on track," Lee Li-yu said. "I believe my adventurous spirit will make many things happen."

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