State-run Taiwan Tobacco and Liquor Corp (TTL,
TTL is applying for corporate registration in China and expects the representative offices to be set up in four to six months, company spokesman Hsu An-hsuen (
The establishment of the two offices will help the company gain a better understanding of the Chinese market by collecting information and conducting surveys on market conditions and industrial technology, as well as allow the firm to launch product promotions, he said.
The firm has been selling its tobacco products -- mainly Long Life (
The company also expects to get the green light from the State Tobacco Monopoly Bureau by May or June, allowing it to tap into the regular distribution channels, he said.
Additionally, the firm is waiting for the Chinese government's approval to register the Taiwan Beer brand name as a trademark, he said.
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