Wed, Nov 29, 2006 - Page 12 News List

Hewlett-Packard notebook market share exceeds 10%


Hewlett-Packard (HP) Co, the world's largest personal computer maker, saw its notebook market share in Taiwan exceed the 10 percent mark for the first time in the last quarter, according to the latest study.

HP sold 27,206 portable computers in the period, cementing its No. 3 position which it took from Lenovo Group (聯想) during the second quarter, according to statistics from market researcher International Data Corp (IDC) Taiwan.

The US maker -- which beat rival Dell Inc to become the world's largest PC maker in the third quarter -- raised its local share to 11.9 percent from 8.8 percent in the second quarter, the statistics showed.

Asustek Computer Inc (華碩電腦) and Acer Inc remained the top two notebook brands in Taiwan in the third quarter.

The former sold 83,527 units and garnered a 36.6 percent share while Acer sold 58,900 units for a 25.8 percent share, according to the data.

"We applied next-generation industrial designs to our latest notebooks emphasizing fashion and aesthetics instead of technology, which every vendor tends to focus on," said Benjamin Ou (歐明哲), senior product marketing manager at HP Taiwan Ltd.

In addition to print media, it also decided to make use of TV commercials to promote its latest portable computer, he said.

HP's local branch has adapted to organizational changes after new CEO Mark Hurd came on board, said Dennis Chen (陳敬宏), HP Taiwan vice president.

"Our operations have been simplified and we are now more responsive to market needs," Chen said.

Meanwhile, Asustek remained optimistic strong momentum will continue in the current quarter, reporting a 30 percent year-on-year growth in laptop sales, said Kevin Lin (林福能), Asustek's sales director.

Both HP Taiwan and Asustek held press conferences yesterday to announce their latest products for the upcoming IT Month, an annual expo where consumers can buy the latest 3C (computers, communications and consumer electronics) wares.

"Computer vendors will especially gear up to sell Napa-based notebooks," Ou said.

Introduced early this year, the 32-bit Napa-platform notebooks have become cheaper following Intel Corp's recent introduction of the 64-bit Merom platform. Vendors are clearing their Napa inventories before the new Vista operating system debuts in January.

HP Taiwan said discounts for its products at the expo will mostly range from NT$2,000 (US$61) to NT$3,000, with the highest price cuts around NT$7,000.

Asustek set a sales target of 8,000 notebooks for IT Month, hoping to match last year's sales.

The nine-day exposition will open on Saturday and run through Dec. 10 at the Taipei World Trade Center Halls I and III. The halls will be open from 10am to 6pm and admission will be free.

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