Thu, Oct 19, 2006 - Page 11 News List

Blogs increasingly popular in Taiwan, survey indicates

STAFF WRITER , WITH CNA

While people under the age of 29 still constitute the largest group of blog visitors in Taiwan, looking at blogs is becoming popular in the country, with more older people gaining an interest, according to the results of a survey released yesterday.

The survey, which was conducted by InsightXplorer (創世際), revealed that blog visitors in Taiwan have increased significantly over the past year.

Blogs are a kind of online journal in which bloggers frequently write down the often interminable minutiae of their lives in excruciating detail and then post them for other people to read.

While 66.8 percent of Internet users said they had visited the blog site "Wretch" as of August -- up 26.5 percent over the previous year level -- 48.2 percent of Internet users had visited the blog site run by Yahoo! Taiwan, the survey showed.

Meanwhile, the blog site run by Webs-tv has seen its number of visitors expand seven-fold over the past year, and those of the Xuite Blog and Yam Blog have also more than doubled over the past year.

Jason Chiang (江義宇), chairman of the market research company, said the demographic structure of blog users is changing in Taiwan, with blogs becoming more popular.

A similar survey conducted in August last year shows that more than 50 percent of blog users were under 29, with 44.7 percent to 59.2 percent being students, compared with 11.3 percent to 20 percent being office workers, Chiang noted.

These figures compare with 32 percent to 46 percent of students as well as 19 percent to 25.3 percent of office workers in August this year.

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