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Top LCD vendor focuses on big screen products

ViewSonic International Corp, the nation's No. 1 liquid-crystal-display (LCD) monitor vendor, aims to secure its spot as the market leader with a slew of new widescreen and large-sized panel products.

"The average selling price for LCD panels of 20 inches and above is expected to drop by 30 percent through this quarter, which will prompt more consumers to buy larger monitors as retail prices fall simultaneously," Brian Wei (韋博仁), ViewSonic's product manager for the Asia-Pacific region, told a product launch yesterday.

More consumers are also embracing these monitors as digital home entertainment is taking shape across the nation, he said.

Compared to traditional notebooks with a 4:3 aspect ratio -- a measure of the width of a screen in relation to its height -- widescreen models have a ratio of 16:10 and offer users better visual enjoyment.

This year, 17-inch and 19-inch models will remain the mainstream products on the market. However, 19-inch widescreen, 20-inch, as well as 20-inch widescreen monitors will show exponential growth, said Alan Chang (張仲英), Asia-Pacific general manager of ViewSonic, citing estimates from International Data Corp (IDC) Taiwan.

"Though the overall market will remain stagnant this year, strong drivers will be generated by specific industries such as hotels, hospitals, financial institutions and the Central Trust of China (中央信託局)," Chang said.

According to IDC Taiwan, ViewSonic International Corp, Chi Mei Corp (奇美實業), Acer Inc and BenQ Corp (明基) were the top four computer monitor vendors in Taiwan last year.

The research firm's latest figures showed that a total of 407,860 LCD monitors were sold in the first three months of the year.

ViewSonic continued to lead the market, selling 92,000 units, which translates to about 23 percent market share.

The US-based firm has set a sales target of 500,000 units this year, or a 30 percent share, up from last year's 420,000 units, or 24 percent share, according to Chang.
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