The veteran of the local arts and culture scene, who led the National Culture and Arts Foundation and Taipei Fine Arts Museum, began to apply her marketing expertise to the National Palace Museum as a deputy director.
Under her leadership, the museum embarked on aggressive brand and image licensing projects, including recent cases with famous design firms Franz Collection Inc and AGUA Design Inc.
This year the museum is set to work with a prominent local consumer electronics maker.
"The company might use images of our artwork, conceptualize them into their own designed products, be it notebooks or handphones," said Hsu Hsiao-te (
Another Japanese firm is in talks with the museum to use its artifacts in animation, he said.
These new contracts are expected to generate an immediate NT$5 million, not to mention royalties on every product sold, he said.
The museum is looking at other ways to use technology to bolster its connection with the public and boost its global image.
In June, visitors alighting at Terminal 2 of CKS International Airport will be greeted by a 100-ping "Future Museum" run by the National Palace Museum.
The NT$8 million Future Museum will use the latest digital technologies in three-dimensional animation and online gaming.
"Unlike a traditional museum where there are a lot of objects on display, the Future Museum will instead utilize digital technologies to enliven the old collections, breathing `life' into them to increase interaction with visitors," he said.
Visitors to Taiwan will be dazzled by the nation's art treasures and and technological savvy, Hsu said.
"Arts and culture must always combine with technology to create a value-added brand image," Lin said. "The doors of the National Palace Museum are now open to the world."
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