While the hardware to facilitate digital broadcasting is in place, the
software aspect is still lagging behind, an insider in the digital
broadcasting sector said.
“The government is not coming up with incentives for digital content
providers,” said a public official of China Network Systems Co (中嘉網路)
who requested not to be named.
Despite having promoted its digital broadcasting service for years, China
Network Systems has only managed to secure around 40,000 subscribers, due
mainly to the scarcity of programs that are not available on current cable
channels, he said.
In the absence of incentives, the nation's digital broadcasting operators,
including China Network Systems, Eastern Multimedia Co (東森媒體科技) and
Taiwan Broadband, can only lure subscribers by developing value-added
services such as cable telephony and on-demand shopping, he said.
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