Capitalizing on the booming digital home concept, Hewlett-Packard (HP) Taiwan Ltd launched two entertainment computers bundled with karaoke packages yesterday.
"We want to differentiate ourselves from our competitors by adding more unique applications, such as karaoke solutions, for entertainment PCs," Dennis Chen (陳敬宏), general manager of the personal systems group, said on the sidelines of the product launch.
According to Chen, Taiwanese on average frequent karaoke lounges once every three months, with each spending between NT$3,500 and NT$5,500 (US$105 and US$164).
Therefore, the company decided to bundle the new HP Pavilion M7270TW and M7280TW Media Center PCs with karaoke packages, which will allow users to sing their hearts out with 3,000 English and Mandarin song titles, said Sherry Lin (
The number of available titles will be increased to 4,000 in January next year to provide home users with more variety, she added.
By the end of the year, HP aims to sell around 1,500 units of these two PCs, Chen said, predicting that shipments of entertainment PCs will account for 10 percent of its total home PC volume this year.
Based around Microsoft's Windows XP Media Center Edition, an entertainment PC is designed to help home users manage digital content, including photos, television shows, movies or music stored on a hard drive.
It features an interface that allows a user to control the computer from the couch.
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