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Taiwan urged to target `cultural' sector

As China gradually opens up its cultural market, Taiwan, with its advantages in such areas as creativity and software design, should seize the opportunity to enter that vast market full of potential, the founding president of Fo Guang University said in China yesterday.

Kung Peng-cheng (龔鵬程) made the remarks at a cross-strait cultural industry development forum in Shanghai attended by more than 50 specialists and officials, including Su Chung (蘇忠), a department director of the Council for Cultural Affairs.

Kung said China's cultural market is being opened up, including its printing and retail sectors, adding that for those sectors not yet liberalized, Taiwan could try to break into them by forming joint ventures with Chinese partners.

Taiwan's businesspeople have a chance to enter China's cultural market if they want to develop their own brands or run their businesses independently, he said.

He foresaw a day when China will take a more open attitude toward its cultural industry, at which time Taiwan's cultural businesses may move to China.

"This is nothing to worry about," he said, citing the US cultural industry within which "publishers do not all operate inside the United States."

He said Taiwan's cultural industry will be able to "keep its own style" when operating in China, as long as it can keep its advantages in creativity, information and software design.
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