Wed, Sep 21, 2005 - Page 11 News List

Sony unveils new LCD-TV; eyes top spot in local market

AFP , TAIPEI

Sony Corp, the world's second biggest consumer electronics maker, said yesterday it is aiming to become Taiwan's top seller of liquid-crystal display (LCD) televisions with the launch of its new "BRAVIA" models.

"We are confident that we can win the status of top vendor now that we are introducing to the local market our `BRAVIA' family of LCD-TVs," said Hiroyuki Oda, who heads Sony Taiwan's consumer electronics division.

Three BRAVIA -- `best resolution audio visual integrated architecture' -- LCD-TV models meant for the Taiwan market will be fitted with screens of 80cm and 100cm).

The first model will be in the shops at NT$59,900 Taiwan (US$1,820) this weekend, to be followed by two more in November.

Oda did not set a specific sales target.

"We certainly will have to surpass the more than 2,000 being sold by the current top vendor per month," he said. "We may have to sell even more as market capacity continues to increase further."

Sony unveiled eight BRAVIA models in Japan last week, targeting a 30 percent share of the Japanese market for LCD televisions, up from 20 percent now.

Sony Taiwan currently does not rank among the nation's top three vendors of LCD-TVs -- Japan's Matsushita Electric Industrial Co which makes products under the Panasonic brand, and Taiwan's Sampo Corp (聲寶) and Chi Mei Corp (奇美實業).

Chi Mei Corp is the parent company of Chi Mei Optoelectronics Corp (奇美電子).

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