Sat, Sep 17, 2005 - Page 11 News List

McDonald's tie-in will boost market share, Epson says


Epson Corp says it will expand its small-sized photo-printer market share from its current 90 to 95 percent by December, thanks to a new tie-in with McDonald's Restaurants (Taiwan) Co, an official at the digital imaging and printing firm said yesterday.

"There are lots of business opportunities in the four- by six-inch photo-printing market," said Kiki Lin (林玉婷), Epson's product marketing manager, at a press briefing.

The company, which currently commands 43 percent of Taiwan's overall printing market, has sold 450 units of small-sized Epson PictureMate printers to date, and aims to boost the figure to 1,000 by the year-end, Lin said.

The target is within reach as it has roped in McDonald's as its new channel.

The new photo printing service will enable consumers who hold "fun parties" at one of McDonald's 346 outlets nationwide, to walk away with free pictures taken by Epson digital cameras and published by its printers.

As the party goers will be entitled to NT$1,000 (US$30) vouchers for purchases on Epson PictureMate, this will help boost the sales, she added.

The new service, which will be funded by a NT$10 million investment from both Epson and McDonald's, is expected to attract 4 million fun-party goers within a year at McDonald's, said Viya Chen (陳薇雅), assistant vice president for marketing and communications.

Epson and McDonald's partnered for the first time last month for a Father's Day event. A similar photo-printing service produced 15,768 pictures, with 63,000 visits reported within just three days, Chen said.

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