Mon, Aug 01, 2005 - Page 10 News List

Baidu.com bursts onto search-engine scene

CHINESE CHECKER Although the online challenges facing Chinese-language search engines seem to be daunting, one of them says it is ready to take on Google in the US

AP , BEIJING

Chinese uses thousands of ideograms. On a computer, they usually are written by typing words phonetically in Roman letters, then using special software to convert them to characters.

Making things even more complex, China's communist leaders simplified many characters after the 1949 revolution, while Taiwan, Hong Kong, Singapore and other societies use the old system.

So a search engine must sift through twice as many characters. And Chinese is written without spaces between words, making it hard for a machine to figure out where one ends and the next begins.

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