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New China Airlines plane to sport butterfly orchid
PROMOTIONAL FLOWER:
The world's top orchid -- a hot item in Japan and Hong Kong -- will grace some of the carrier's planes beginning next month
CNA, TAIPEI
Wednesday, May 25, 2005, Page 11
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Two flight attendants from China Airlines yesterday hold a model of an Airbus 330-300 with a colorful butterfly orchid painted over its fuselage at a press conference promoting one of Taiwan's most famous agricultural exports.
PHOTO: GEORGE TSORNG, TAIPEI TIMES
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The new addition to the fleet of China Airlines (CAL, µØ¯è), the nation's largest air carrier, will display an advertisement featuring the butterfly orchid, one of Taiwan's most famous agricultural exports, the Council of Agriculture and CAL announced yesterday.
CAL will take delivery of the A330-300, which will have a colorful butterfly orchid painted over its fuselage, on June 16.
The plane will arrive in Taiwan the following day, and then fly to Japan and Hong Kong, the two major markets for Taiwan's butterfly orchid.
This is the first time that the council will use such a marketing approach to promote the image of the nation's agricultural products.
The 3M company sent a 14-member team to work with CAL maintenance engineers in France to complete the more than NT$2 million (US$63,492) paint job of the plane.
Taiwan's butterfly orchid started to win world acclaim in 1947, and after years of development, it has become the world's foremost orchid of its kind in terms of quality and production amount.
At the end of this year, CAL is expected to have eight similar planes, and will fly to major destinations in Asia such as Hong Kong, Tokyo, Bangkok, Jakarta, Ho Chi Minh City, Nagoya, Fukuoka, Singapore, Manila and Kuala Lumpur.
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