The upcoming computer software and applications show is expected to offer tailor-made e-business applications targeted at small and medium-sized enterprises (SMEs), the organizer said yesterday.
The trade show, Softex, will also offer a special section to cater to female shoppers, whose distinctive tastes and needs for electronic products will be highlighted, according to the Taipei Computer Association (
Enoch Du (
Customized
"Many owners of small businesses that have fewer than 10 employees think that e-business operations are pricey and therefore shy away from adopting such applications. I suggest that they pay a visit to the expo, and they'll find that many products and services are tailor-made for the size of their company and budget," Du said yesterday at a press briefing to promote the five-day expo that starts on Thursday.
Pledging to offer "total solutions" for SMEs, which account for 88 percent of the nation's businesses, the exhibition will feature a special zone with various digital packages to facilitate corporate communications, marketing, purchasing, placing orders and the management of daily operations, including inventories, sales and cash flow.
The annual show has attracted 222 exhibitors occupying 1,211 booths, a rise of 10 percent and 20 percent from a year ago respectively, according to the organizer.
Aside from business operators, female shoppers, with growing purchasing power, are another important segment that will be targeted in the "Brave New World" pavilion. Decorated in the style of the Avenue des Champs Elysees in Paris, the pavilion will showcase computers, communications and consumer electronics (3C) products that are smaller, have modern designs and use vivid colors to cater to women's "sophisticated" tastes, Du said.
Female power
"Female buyers used to account for less than 20 percent of computer and consumer electronics consumption. But we believe their purchasing power could be up to 40 percent or even a half of the 3C market," he said.
To demonstrate how electronics can be integrated with people's daily lives, street artists will be invited to make digital sketches of visitors on tablet PCs, and a wide array of audio and video applications will be shown on digital cameras, MP3 players, smart phones and laptops.
In a special section set up by Apple Computer's Taiwan branch, fans of the company's electronics can try out integrating an iPod with the BMW Z4 car and Motorola handsets. The company will also display its latest gadgets.
The show starts on Thursday and runs until Monday at the Taipei World Trade Center Exhibition Hall. It will be open from 10am to 6pm and admission is NT$150.
Visitors can also download free tickets from the exhibition's Web site at softex.tca.org.tw.
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