Mon, Apr 11, 2005 - Page 11 News List

Jackie Chan's business empire kicks into place

FAT PORTFOLIO After a few setbacks, the action star has been developing an extensive line of his signature products, from cookies to fitness gyms

AP , HONG KONG

"You don't know what product to trust, but many of my audience and fans will trust me," he said.

Chan's products also highlight his Chinese heritage. Chan's Chinese stage name means "becoming a dragon." His clothing line's logo blends the Chinese character for "dragon" and "Jackie." Chinese calligraphy appears on his T-shirts and jeans.

Chan and his business executive, Ng, said they didn't know revenue figures offhand but said Chan's business ventures are growing.

Chan said "Jackie's Kitchen" has four outlets in South Korea and one in Hawaii, with an imminent launch in Australia. Talks are underway for another eatery in Las Vegas, he said.

Meanwhile, Chan's clothing label boasts 40 shops in mainland China and the label's children's line is available in US department stores, Ng said. Expansion plans will cover Singapore, Malaysia, Thailand, Taiwan and South Korea.

Ng said Chan is targeting young professionals between 25 and 35.

But for now, Chan says he still earns more money making movies and that remains his top priority, adding he donates his business profits to charities because it's icing on the cake.

"I feel guilty about that money ... But the money I make from jumping from the second floor, this hard-earned, blood-and-sweat money ... I'll save for myself," he said.

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