Although some think that the current doughnut craze could go the same was as the egg tart fad -- which had a swift demise -- Chang has confidence that his doughnut business is here to stay.
"Flour is one of Taiwanese people's staple foods and I constantly develop new flavors to lure people's diverse palates."
In addition to expanding through more franchises, his next step will be to introduce non-sweet -- and perhaps even salty -- fillings in fried pastries.
Chang says that Mister Donut's overwhelming popularity has actually helped his business, since more people are talking about doughnuts and more press reports target the Japanese chain's competition.
"This year, the doughnut business will be even stronger," he added with a smile.
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