Sat, Jan 08, 2005 - Page 11 News List

Business Briefs 

STAFF WRITER, WITH AGENCIES

'Happy Go' card launched

To strengthen consumer loyalty amid service-oriented competition, the Far Eastern Group (遠東集團) will integrate its subsidiary companies to launch a "Happy Go" card, which allows cardholders to collect bonus points on purchases made in selected stores, it was announced yesterday.

The new product functions like membership card and cannot be used as a credit or debit card.

At the launching ceremony yesterday, Eastern Group chairman Douglas Hsu (徐旭東) said he hoped that 40 to 50 percent of its customers will apply for the card, which offers point collection, discounts and other deals.

China Steel's sales up 37%

China Steel Corp (中鋼), Taiwan's largest steelmaker, said December sales rose 37 percent from a year ago.

Sales rose to NT$14.9 billion (US$464 million) from NT$10.9 billion a year earlier, the company said in a statement on the stock exchange Web site. Sales at the Kaohsiung-based company fell from NT$15.9 billion in November.

LCD prices to keep falling

The slide in prices of liquid-crystal displays used in computers and televisions will continue in the first two weeks of January, led by TV screens, an analyst said.

The price of a TV screen measuring 32 inches diagonally will fall by 4.9 percent to US$675 from US$710 two weeks ago, Taipei-based WitsView Technology Corp (聯景科技) said on its Web site. The price of a 17-inch monitor screen will drop US$3 to US$154. WitsView counts manufacturers such as Samsung Electronics Co and investment banks such as Merrill Lynch among its clients.

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