Wed, Dec 01, 2004 - Page 10 News List

Morris Chang seen as dream boss

SURVEY RESULTS The founder and chairman of TSMC is rated as the ideal boss by many Taiwanese workers, followed closely by television hostess Chang Hsiao-yen

By Amber Chung  /  STAFF REPORTER

Who would Taiwanese workers crown as the ideal boss? The answer is Morris Chang (張忠謀), founder and chairman of the world's largest chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), a survey said yesterday.

The survey was jointly conducted by the 104 Job Bank (104人力銀行) and the monthly Manager Today (經理人月刊) between Oct. 6 and Oct. 11 and polled 2,989 job seekers in the service, information, finance, manufacturing and trade industries.

Of those polled, 19.1 percent picked Chang as their dream boss, followed by popular television hostess Chang Hsiao-yen (張小燕) at 18.2 percent. In third place was Wang Yung-ching (王永慶), founder of the nation's largest industrial concern Formosa Plastics Group (台塑集團), at 13.0 percent, while 10.8 percent supported Terry Gou (郭台銘), founder and chairman of the nation's largest electronics company by sales, Hon Hai Precision Industry Co (鴻海精密), putting him in fourth place. Ranking fifth, with 9.4 percent support, was Kenneth Yan (嚴凱泰), vice chairman of Yulon Motor Co (裕隆汽車), according to the poll.

"The top two winners represent totally different natures," said Gary Ting (丁學文), managing director of the Taiwan branch of San Francisco-headquartered high-tech venture capital firm WI Harper Group, a guest speaker at the press conference yesterday.

"This results show that Taiwanese workers expect bosses to combine the images of a great man and the caring characteristics of females," Ting said.

Including Chang, a total of three women were included in the list of top 10 dream bosses. Diana Chen (陳敏薰) chairperson of the Taipei Financial Center Corp (台北金融大樓公司), won the support of 6.4 percent of respondents, while Nita Ing (殷琪), chairwoman of the Taiwan High Speed Rail Corp (台灣高鐵) garnered 4.3 percent.

The survey also showed that up to 79 percent of people were willing to accept a woman boss.

"We have seen rising female power at management level," John Wong (王志仁), the monthly's chief editorial coordinator, said, citing the examples of Hewlett-Packard (HP) Co chairwoman Fiorina Carly and Lucent Technologies chair Patricia Russo, as well as HP Taiwan managing director Rosemary Ho (何薇玲) and Microsoft Taiwan general manager Eunice Chiu (邱麗孟).

Echoing Chen, Ting said he expected more and more females leaders to emerge as Taiwan's management philosophy turns from a more Japanese style, which tends to be unfriendly to female career planning, to a freer American style.

Capability, vision and communication skills will be the deciding factors in the future, instead of gender, Ting said.

Multiple capabilities and strong knowledge were the top qualities of an ideal boss, receiving 68.7 percent support, followed by good communication skills (47 percent), fairness (39 percent) and the ability to delegate (37.2 percent), the survey said.

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