Wed, Nov 17, 2004 - Page 10 News List

Chunghwa Telecom talking to Hollywood

By Lisa Wang  /  STAFF REPORTER

Chunghwa Telecom Co (中華電信), Taiwan's largest telecom operator, plans to offer Hollywood blockbusters in a bid to attract movie-goers to sign up for its new using its multimedia-on-demand (MOD) service, a company official said yesterday.

"We're in talks with Hollywood studios to provide the latest movies to us. We expect to reach a significant breakthrough soon," said Chang Feng-hsiung (張豐雄), a spokesman for Chunghwa Telecom, in a phone interview with the Taipei Times.

Eight US filmmakers including Fox Entertainment Group, Warner Brothers and Sony are among the potential partners, according to Chunghwa Telecom, which in March started delivering television signals over its high-speed Internet links to its asymmetrical digital subscriber line (ADSL) users.

The ADSL technology allows TV signals to be sent over ordinary phone lines. Chunghwa Telecom has 3 million ADSL subscribers.

"This is part of our effort to increase our digital content and boost our customer base," Chang said.

Seven months after the launch, the company now has 20,000 MOD subscribers, which lags far behind the phone company's initial goal of attracting 100,000 customers.

Chang blamed the slower-than-expected expansion of subscribers on supply constraints for set-top boxes, devices used to switch analog TV signals into digital form.

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