Wed, Nov 03, 2004 - Page 10 News List

Vendors to give discounts at photo show

By Jackie Lin  /  STAFF REPORTER

A model displays the newest Digilux 2 from Leica during a press conference held yesterday to promote the Taipei International Digital Photo Equipment Exhibition. The show -- organized by the Taipei Photo Equipment Association -- will be held at Exhibition Hall 1 of the Taipei World Trade Center from tomorrow through Sunday.

PHOTO: GEORGE TSORNG, TAIPEI TIMES

After a three-year hiatus, the 2004 Taipei International Digital Photo Equipment Exhibition is slated to start tomorrow with 60 local and foreign companies set to showcase their latest products.

The four-day exhibition at Taipei World Trade Center Exhibition Hall I will be open to the public, with free entry, an organizer from the Taipei Photo Equipment Association, said yesterday.

"As the biggest exhibition in the association's history, all exhibitors have prepared to dish out preferential deals to stimulate the market," the association's director general Lin Yung-hsiang (林永祥) said, citing major brands such as Nikon, Konica, Canon, Panasonic, Pentax, Olympus and Tamron.

He expected that the expo, which will also feature rummage sales, would attract over 60,000 people to catch a glimpse of the latest trends in the digital world.

Retail prices for digital video cameras, cameras, lenses and tripods at the event will drop as much as NT$3,000 (US$90) apiece compared with their market values, Lin added.

The local distributor for Japanese brand Canon, for example, says it will provide the cheapest 5-megapixel digital camera, the IXUS 500, which will be available at the exhibition for NT$12,900, down from the market price of NT$15,900.

Other specials are planned.

South Korean maker Samsung will present a "buy-one-get-one-free" program, allowing buyers of the digital video camera SCD-6050 (with 5 megapixel resolution and a retail price of NT$39,900) to bring home a digital camera, the Digimax D360 (priced at NT$9,900), at no extra charge.

Aside from special offers, manufacturers will also showcase their latest models.

Nikon will display its professional units the Coolpix8800 and the Coolpix8400, both of which just hit the market in the middle of last month.

Konica Minolta is expected to display its single-lens reflex camera, the Dynax 7D, which will not hit the shelves until the end of this month, said James Chen (陳進銘), the local distributor's marketing manager. Dynax has a retail price of NT$59,000.

In addition to equipment shopping, the expo is also arranging lectures in which professionals will give tips on how to choose digital products and take photos with digital gear.

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