Tue, Jul 27, 2004 - Page 10 News List

Acer says China's cool-off measures are hurting sales

By Amber Chung  /  STAFF REPORTER

Acer Inc, the world's fifth-largest personal computer vendor, said yesterday that it had seen an impact on its laptop sales in China due to Beijing's measures to slow down its runaway economy that began earlier this year.

"We may have to trim our sales goal for the China market this year down to 110,000 notebooks from the 120,000 units that we projected earlier," Scott Lin (林顯郎), Acer's president for Greater China operations, said yesterday on the sidelines of a product-launching ceremony.

The company plans to turn the hardship into opportunity by offering financial support to its 46 Chinese agents, who may face difficulty arranging loans from banks in that country, Lin said.

The credits offered to the agents will range from 800,000 yuan (US$9,660) to 2 million yuan per month, Lin added.

Acer will also introduce an accounts-receivable insurance mechanism in collaboration with New York-headquartered Marsh Inc, he added.

"We will sign contracts with around 20 Chinese agents by Aug. 15," Lin said, adding that the measures could bring about stronger cooperation with distributors in China.

This in turn could help double sales in China during the second half of the year, which came in at NT$11 billion in the first half of the year.

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