Almost all rooms are fitted with karaoke machines and televisions. Some have chandeliers.
Kato Pleasure Group, which made 12 billion yen in revenues last year and is one of Japan's top love hotel operators, runs 42 properties with themes ranging from Cinderella to "Christmas every day".
"It's not just about sex," said Kato Pleasure Group head Tomoyasu Kato, adding he plans to expand his love hotel empire to 100 by 2010. "It's about the entire experience."
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